Sega has launched its own account system akin to the Nintendo Account or Ubisoft Connect that will "maximize" its online services and offer various benefits, kicking off with a free costume for Like a Dragon: Pirate Yakuza in Hawaii.
The aptly named Sega Account was revealed on its new website and is described as "an online profile that gives you access to a host of benefits when playing Sega and Atlus titles and using their online services.
"By creating a Sega Account, you'll receive the latest news about Sega and Atlus games, events, and promotions. Additionally, your Sega Account grants you access to exclusive bonuses and the ability to link accounts on various gaming platforms."
The first of these benefits is the Kazuma Kiryu Special Outfit in Pirate Yakuza in Hawaii, which lets protagonist Goro Majima dress up as his friend, rival, and longtime Yakuza series lead. This is the same outfit Sega is giving away for signing up to email notifications, but it's unclear if that has now changed.
Those with a Sega Account between January 22 and March 7 will receive the outfit, distributed via a code between February 17 and March 7. Pirate Yakuza in Hawaii itself arrives on February 21, brought forward from its original February 28 date to avoid a clash with Monster Hunter Wilds.
Sega didn't announce what future benefits fans could expect, but it will presumably include its other flagship franchises such as Sonic the Hedgehog and Persona. It could also tie into a Game Pass style subscription service Sega is currently considering.
As reported by the BBC, the company is currently "evaluating some opportunities" in the subscription service space and, just like PlayStation launched its Game Pass rival on the back of its established PlayStation Plus service, Sega could be setting the foundations for a similar move in the future.
Fans are also speculating a connection with the impending Sega "Super Game," expected to release by the end of March 2026. While practically nothing is known about this project, Sega described it as a "large scale global title" that many fans are expecting to be an accumulation of various games akin to what Call of Duty has done with its titles or what Ubisoft is working on with Assassin's Creed Infinity: essentially a hub for myriad other games.
Ryan Dinsdale is an IGN freelance reporter. He'll talk about The Witcher all day.
