“We were given nothing but paper and toys”.
Big, bold yellow text, with a thick blue outline, shaped in a gentle arc. This is the Pokémon logo, which is one of the most recognisable logos in the gaming industry — and media as a whole. It’s bright and simple, eye-catching and easy to read. And the logo’s creator, Chris Maple, revealed that he had just one month to make it.
In an interview with IGN’s Rebekah Valentine, Maple shared his story on how he came to design one of the most recognisable brand logos in the world. A designer friend told Maple to expect a call on a fateful day in 1998, when he was head of Media Design, a business that specialised in last-minute design work for companies.
Read the full article on nintendolife.com
